Niki Martinov

Brand Manager · Image Consultant · Designer · Storyteller shaping brands that connect.

About Me

contact@nikimartinov.com

Niki Martinov

Brand Manager · Image Consultant · Graphic Designer · Content Creator · Writer · Photographer

I’m a multidisciplinary creative based in Sofia, Bulgaria, specializing in brand development, image consulting, visual identity, and content creation. I help businesses and individuals define their brand, express it with clarity, and present it consistently across digital and offline platforms.

With a Master’s degree in Brand Management and an academic background in Intellectual Property and Business, I combine creative direction with strategic insight — ensuring every brand I build is not only visually compelling but also aligned with business goals and protected by smart brand practices.

My Approach

I believe that branding goes beyond visuals — it’s about telling a story, building trust, and creating experiences that resonate. Whether I’m consulting with a personal brand, designing a logo, or crafting a full identity system, I approach each project holistically:

• Understanding your goals and audience

• Analyzing the competitive landscape

• Providing data-informed strategies

• Designing visuals that align with your voice and purpose

From startups and solo professionals to creative entrepreneurs and growing businesses, I offer both creative execution and expert consulting to help you grow with clarity and confidence.


If you’re building a brand, refreshing your image, or simply looking for guidance — I’d love to collaborate.

Core Areas of Expertise:

• Brand Strategy & Positioning (Defining brand purpose, voice, and competitive positioning through insight-driven strategy.)

• Personal Branding & Image Consulting (Helping individuals present themselves with clarity, confidence, and consistency.)

• Visual Identity & Graphic Design (Creating distinctive logos, brand systems, and design assets that communicate clearly and consistently.)

•Consulting (Offering one-on-one and business-level consulting in brand development, visual direction, personal image, content strategy, and IP-related brand considerations.)

• Digital Content Creation [Web, Social Media, Marketing] (Developing content that aligns with your brand — from social media visuals to web and campaign materials.}

• Writing

• Intellectual Property & Copyright Awareness (Leveraging my academic background in Intellectual Property Law to support creators and brands in protecting their work and navigating copyright considerations in branding, design, and content creation.)

Education

Master’s degree in “Brand Management”

NBU

Bachelor’s degree in “Intellectual Property & Business”

UNWE

Languages

  • English 🇬🇧
  • German 🇩🇪
  • Spanish 🇪🇸
  • Bulgarian 🇧🇬