Tag: 2025 Marketing
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The “Unhinged” Brand Voice: Leveraging Authenticity and Imperfection for Gen Z Engagement
The “unhinged” brand voice has emerged as a powerful trend in digital marketing, particularly appealing to Generation Z. By favoring authenticity, humor, and relatable content over corporate polish, brands can foster deeper engagement and loyalty. This approach prioritizes genuine connection and community, breaking societal norms while remaining true to core values.
Niki Martinov
2025 Marketing, advertising, Authenticity in Branding, Brand, Brand Building, brand engagement, Brand Personality, Content Strategy, Cultural Marketing, Digital Marketing Trends, Gen Z marketing, guide, Humor in Marketing, Imperfection in Marketing, marketing, Modern Branding, Relatability in Marketing, social media, Social Media Engagement, Social Media Strategy, TikTok Marketing, Unhinged Brand Voice, Youth Marketing -
Social Media Burnout is Real – Is It Time to Rebrand Offline?
Digital burnout is impacting individuals and brands due to relentless demands from social media. To combat this, brands are encouraged to “rebrand offline” and focus on genuine, tangible experiences. By embracing offline interactions, brands can foster deeper engagement, authenticity, and trust while still leveraging digital channels to enhance connections.
Niki Martinov
2025 Marketing, Brand Authenticity, brand loyalty, Brand Strategy, consumer behavior, customer connection, Digital Fatigue, digital marketing, Direct Engagement, Experiential Marketing, guide, marketing, Marketing Rebrand, Marketing Trends, Offline Marketing, omnichannel marketing, Physical Experiences, social media, Social Media Burnout
Niki Martinov 