Tag: Advertising Strategies

• Do Celebrities Make Ads More Effective? Insights from Recent Research

  

  The study “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention to Shape Consumer Decisions” reveals that featuring celebrities in ads significantly increases visual attention to the product, influencing consumer behavior. The celebrity’s gaze direction also plays a crucial role in guiding attention and engagement. These findings emphasize the importance of strategic ad…

  Niki Martinov

  August 1, 2024

  Uncategorized

  Ad Effectiveness, advertising, Advertising Strategies, advertising strategy, Brand, brand engagement, Branding, Celebrity Endorsements, consumer behavior, content marketing, Decision-Making, Eye-Tracking, Gaze Direction, marketing, Marketing Research, social media, Visual Attention

• Surviving the Ad-block Era: Alternatives to Traditional Online Advertising

  Businesses are confronting new problems as the digital world evolves. Ad-blocking software, for example, has thrown a huge wrench into the typical internet advertising strategies. Ads that were previously viewable and targeted to certain audiences are now being mostly blocked by them, making it far more difficult to reach out to potential new consumers. However,…

  Niki Martinov

  July 18, 2023

  Uncategorized

  Ad Visibility, Ad-Blockers, Ad-blocking, Adapting Strategies, advertising, Advertising Strategies, brand engagement, content marketing, customer engagement, digital marketing, email marketing, influencer marketing, marketing, Marketing Alternatives, Marketing Challenges, Marketing Effectiveness, Marketing Trends, Native Advertising, online advertising, Social Media Engagement