Tag: authentic leadership

• The Rise of the Personal Brand CEO

  The rise of the “Personal Brand CEO” highlights a shift from impersonal corporate logos to visible leaders who embody their brand’s values. This strategy fosters trust through authenticity, particularly among younger consumers. However, it also presents risks, as the CEO’s reputation directly impacts the company’s image, requiring constant engagement and care.

  Niki Martinov

  October 3, 2025

  Uncategorized

  authentic leadership, Brand, Branding, branding trends 2025, CEO as influencer, content marketing, corporate branding strategy, Digital Branding, Entrepreneurship, founder branding, leadership marketing, marketing, personal brand CEO, social media leadership