Tag: Branding
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The Power of Brand Identity and Branding: Why It Matters for Your Business
Brand identity refers to the visual and messaging elements that represent a company and distinguishes it from competitors. It includes elements such as logo, color palette, typography, and tone of voice. Branding is the process of creating a brand identity and establishing a brand image in the minds of customers therefore differentiating it from the…
Niki Martinov 