Tag: consumer behavior trends

• Post-Capitalist Branding: What Comes After Consumption?

  The evolving landscape of branding is shifting from a consumption-driven model to “Post-Capitalist Branding,” prioritizing contribution and community. As consumers seek purpose over materialism, brands must redefine success beyond profit to include impact and sustainability. This paradigm fosters long-term partnerships and emphasizes ethical practices, marking a profound transformation in consumer relationships.

  Niki Martinov

  July 17, 2025

  Uncategorized

  advertising, advertising strategy, Brand, Brand Activism, brand purpose, Branding, branding trends 2025, conscious consumerism, consumer behavior, consumer behavior trends, content marketing, Cultural Branding, Degrowth Movement, Ethical Marketing, future of branding, guide, marketing, Minimalism, Post-Capitalist Economy, social media, Sustainable Branding, Value-Based Marketing

• Industry Recap 2024: Key Marketing Shifts and Trends to Watch for in 2025

  

  In 2024, marketing saw rapid evolution due to AI-generated content, brand reinventions, and a resurgence of ad-supported formats. Purpose-driven campaigns gained traction but required authenticity. Looking forward to 2025, trends include AR/VR integration, shoppable social content, and enhanced personalization through AI, necessitating a focus on data privacy and consumer trust.

  Niki Martinov

  December 20, 2024

  Uncategorized

  ad-supported content, AI-generated content, augmented reality marketing, brand identity reinvention, consumer behavior trends, Data Privacy in Marketing, digital advertising trends, future of marketing, influencer marketing, marketing industry insights, marketing trends 2024, marketing trends 2025, personalization in marketing, purpose-driven campaigns, Social Commerce, virtual reality marketing