Tag: CTV advertising
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Holiday Advertising 2025: A Season Defined by Precision, Performance, and Longer Playbooks
As the holiday season approaches, brands are shifting strategies due to slowing growth. Emphasizing efficiency over mass reach, marketers are launching campaigns earlier, utilizing CTV and social commerce, and leveraging AI for personalized engagement. Emphasis on retention and omnichannel experiences is crucial, catering to evolving consumer preferences for authenticity and connection.
Niki Martinov
advertising, AI Marketing, Black Friday, campaign optimization, consumer behavior, CTV advertising, Cyber Monday, digital marketing, e-commerce, Holiday Marketing, influencer marketing, loyalty programs, marketing, mobile commerce, omnichannel marketing, Personalization, retail strategy, Social Commerce, social media, TikTok Marketing, user-generated content
Niki Martinov 