Tag: digital advertising
-
The Ethics of Persuasion in Digital Advertising
In the digital advertising era, persuasion has evolved into deeply personalized and influential marketing. Ethical concerns arise from exploiting data, breaching privacy, and manipulating vulnerabilities. Self-regulation initiatives and consumer sentiment seek a balance between personalization and privacy. Marketers must prioritize transparency, respect consumer rights, and champion data security for ethical digital advertising.
-
Designing Deception: Confronting Dark Patterns in Digital Marketing
In the fast-paced world of digital marketing, ‘dark patterns’ manipulate user decisions for business gain, raising ethical concerns. Tactics like bait-and-switch and hidden costs erode trust and satisfaction, posing long-term risks for brands. Prioritizing transparency and respect can foster enduring customer relationships and protect against reputation damage. Upholding ethical standards is crucial for a sustainable…
-
Do TV Ads Have a Future in the Marketing Industry?
Television commercials have been a mainstay of advertising for more than 60 years, but with the rise of digital media, many continue questioning their future. With the introduction of streaming services, the decline of traditional TV viewership, and even now the decline of streaming services and the emergence of new forms of advertising, the television…
Niki Martinov 