Tag: digital trust
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Navigating Brand Integrity in a Deepfake Era
In today’s digital landscape, deepfake technology poses severe threats to brand integrity and consumer trust, challenging traditional authenticity. Brands must adopt a comprehensive approach combining technological safeguards with genuine human connections. Emphasizing transparency, verified communication, and ethical branding practices will empower brands to navigate misinformation and cultivate trust amidst rising skepticism.
Niki Martinov
advertising, AI in Marketing, Brand, Brand Authenticity, Brand Strategy, Branding, consumer behavior, Consumer Trust, content verification, deepfakes, digital marketing, digital media ethics, digital trust, Ethical Marketing, future of branding, guide, marketing, Marketing Technology, misinformation, social media
Niki Martinov 