Tag: Eye-Tracking

• Do Celebrities Make Ads More Effective? Insights from Recent Research

  

  The study “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention to Shape Consumer Decisions” reveals that featuring celebrities in ads significantly increases visual attention to the product, influencing consumer behavior. The celebrity’s gaze direction also plays a crucial role in guiding attention and engagement. These findings emphasize the importance of strategic ad…

  Niki Martinov

  August 1, 2024

  Uncategorized

  Ad Effectiveness, advertising, Advertising Strategies, advertising strategy, Brand, brand engagement, Branding, Celebrity Endorsements, consumer behavior, content marketing, Decision-Making, Eye-Tracking, Gaze Direction, marketing, Marketing Research, social media, Visual Attention