Tag: first-party data
-
Tracking Cookies: The Resilient Web Staple That Isn’t Going Anywhere
The digital marketing industry faces challenges with the impending demise of tracking cookies, impacted by Google’s changes and privacy regulations. Despite this, tracking cookies persist, enabling personalized ads, campaign measurement, and user convenience. The industry adapts with focus on first-party data, contextual targeting, cohort-based tracking, and zero-party data, ensuring personalized experiences while respecting privacy.
Niki Martinov
-
The Future of Programmatic Advertising: Trends and Predictions for 2024
Programmatic advertising is transforming marketing with AI, machine learning, and privacy regulations shaping its future. Expansion to TV, audio, and OOH advertising is expected, along with contextual targeting and advanced creative optimization. Firstly data is becoming essential, alongside improved measurement and the emergence of programmatic ad placements in the metaverse. Overall, the future of programmatic…
Niki Martinov
-
Title: The Future of Personalized Marketing in a Post- Tracking Cookies World
Explore the future of personalized marketing in a post-cookie world, as marketers adapt to new technologies and strategies to deliver tailored experiences while maintaining customer trust and privacy.
Niki Martinov 