Tag: follower counts

• Why Follower Counts No Longer Matter in 2025

  In 2025, the focus has shifted from raw follower counts to meaningful engagement metrics. Brands prioritize actions like saves and shares over mere numbers, as true influence now relies on community quality and trust. Authentic connections with smaller audiences lead to greater business value, underscoring a new era of digital marketing.

  Niki Martinov

  October 14, 2025

  Uncategorized

  Authentic Marketing, Brand, consumer behavior, content marketing, digital marketing, Digital Marketing Trends, engagement over followers, follower counts, marketing, Micro-Influencers, online communities, social media, social media in 2025, Social Media Strategy