Tag: glocal strategy

• Local is the New Global: Why Regional Relevance Beats Mass Appeal in 2025

  The marketing landscape is shifting towards localized strategies as consumers prefer authenticity and tailored engagement over broad, generic campaigns. Successful brands embrace “glocalization,” blending global identity with regional customization. Marketers must develop cultural intelligence, prioritize local narratives, and foster genuine connections to thrive in this evolving environment.

  Niki Martinov

  June 6, 2025

  Uncategorized

  2025 marketing trends, advertising, advertising strategy, Brand Authenticity, Brand Storytelling, Branding, community marketing, consumer behavior, cultural intelligence, digital marketing strategy, global brand strategy, glocal strategy, guide, hyperlocal advertising, local marketing, localization, marketing, Marketing Innovation, personalized marketing, regional relevance