Tag: GreenConsumerism
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Gen Z and Sustainability: How Young Consumers are Driving Change in the Marketplace
Generation Z’s commitment to sustainability is reshaping industries, with a focus on eco-friendly products and experiences. This socially and environmentally aware generation seeks authenticity and accountability from businesses. To meet their demands, companies must prioritize sustainability, invest in sustainable innovations, form purpose-driven alliances, engage through social media, and foster a sustainable business culture.
Niki Martinov 