Tag: Greenwashing
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Beyond Greenwashing: Authentic Sustainability in Marketing
In today’s environmentally conscious business landscape, authenticity is key in sustainability marketing. Genuine commitment, transparency, and measurable impact are paramount. Companies must avoid greenwashing by substantiating claims, engaging in open communication, seeking partnerships, and involving consumers in sustainability efforts. This approach fosters trust, loyalty, and positive environmental impact.
Niki Martinov 