Tag: holiday campaigns

• Clever vs Creepy: Navigating Halloween Marketing

  Halloween marketing offers brands a chance to be creative and engage audiences, but balancing fun and sensitivity is crucial. Missteps, like perpetuating stereotypes or using shock tactics, can lead to backlash. Successful campaigns embrace the holiday’s spirit without veering into insensitivity, reinforcing the importance of aligning with brand values and audience expectations.

  Niki Martinov

  October 31, 2025

  Uncategorized

  advertising, advertising strategy, Brand, brand reputation, Brand Strategy, Branding, consumer behavior, digital marketing, guide, Halloween Marketing, holiday campaigns, marketing, marketing fails