Tag: media fairness

• The Brand Safety Reset: Why Advertising Is Entering a Post-Politics Era

  In a digital ecosystem defined by polarization and precision targeting, the concept of “brand safety” is undergoing a profound and overdue transformation. Once rooted in broad keyword blacklists and ideological exclusions, today’s approach is shifting toward a more nuanced model of “brand suitability”—and it’s not just semantics. This evolution reflects a deeper reckoning within the…

  Niki Martinov

  July 29, 2025

  Uncategorized

  adtech innovation, advertising, advertising strategy, advertising trends 2025, AI in Advertising, brand reputation, brand safety, brand suitability, Branding, conservative media, consumer behavior, content moderation, digital marketing strategy, Ethical Marketing, Future of Advertising, guide, influencer marketing, media fairness, political bias in media, social media