Tag: online fandoms
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From Fandoms to Branddoms: How Fan Culture is Rewriting the Rules of Marketing
Marketing has evolved from a one-way brand-audience conversation to a participatory culture where consumers actively shape brand narratives. Successful brands now cultivate fandoms by empowering communities to co-create meaning, fostering deeper emotional bonds. As fans align their identities with brands, authenticity becomes crucial, and brands face higher consumer expectations and scrutiny in this new landscape.
Niki Martinov
Brand, brand communities, Brand Identity, brand loyalty, Brand Storytelling, Brand Strategy, Branding, co-creation, community-driven brands, consumer behavior, Consumer engagement, Cultural Branding, digital communities, fan culture, fan engagement, fandom marketing, future of marketing, Gen Z marketing, influencer marketing, Marketing Trends, online fandoms, participatory branding, social media culture
Niki Martinov 