Tag: Programmatic TV

• The Future of Programmatic Advertising: Trends and Predictions for 2024

  Programmatic advertising is transforming marketing with AI, machine learning, and privacy regulations shaping its future. Expansion to TV, audio, and OOH advertising is expected, along with contextual targeting and advanced creative optimization. Firstly data is becoming essential, alongside improved measurement and the emergence of programmatic ad placements in the metaverse. Overall, the future of programmatic…

  Niki Martinov

  June 18, 2024

  Uncategorized

  advertising strategy, AI in Advertising, Brand, Contextual Targeting, Creative Optimization, Data Privacy, digital marketing, Digital Marketing Trends, first-party data, marketing, Metaverse Advertising, Programmatic Advertising, Programmatic Audio, Programmatic TV, social media