Tag: Social Media Influence

• The Influence of Influencers: How Social Media is Shaping Consumer Buying Habits

  

  Social media influencers have become vital in modern marketing, especially during holiday shopping. Research reveals that over half of consumers, particularly Gen Z, trust influencers for product recommendations. Brands increasingly prioritize micro-influencers for their authenticity and engagement. As traditional advertising wanes, influencer marketing is essential for connecting with younger audiences.

  Niki Martinov

  October 15, 2024

  Uncategorized

  brand engagement, consumer behavior, Digital Marketing Trends, Gen Z marketing, influencer marketing, marketing strategy, Micro-Influencers, Social Media Influence, social media marketing, Trust in Marketing