Tag: social media
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Understanding Gen Z: What Motivates and Influences Today’s Youth
Learn how to engage Generation Z successfully by knowing their distinct motivations, influences, and habits. Discover how to develop focused marketing tactics that speak to this crucial group, ensuring your brand’s relevance and success for years to come.
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The Benefits of Social Listening for Brands: Staying Ahead of the Game
The process of monitoring online conversations, mentions, and feedback about a brand, its products, services, or industry is known as social listening. In this day and age of digital and social media, where people have become more vocal and expressive, brands must listen to what their customers are saying. This is where social listening comes…
Niki Martinov
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From TikTok to Discord: How Brands are Engaging with Gen Z and Millennials
Brands are continuously looking for new methods to engage with Gen Z and millennials as they continue to dominate the digital landscape. TikTok and Discord are two platforms that have lately received a lot of attention from marketers. TikTok is known for its short-form videos and dance trends, whereas Discord is a chat software that…
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Why Social Media is so important in Modern Day Marketing
In the digital age, social media has become a dominant force in shaping the way businesses market themselves to consumers. From humble beginnings as a tool for just staying connected with friends and family, social media platforms have evolved into complex ecosystems that provide businesses with a wealth of opportunities to precisely reach, engage, and…
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Going Viral: Understanding the Power of Viral Marketing
Viral marketing is a form of digital marketing where a brand or an individual leverages existing social networks and online communities to increase brand awareness and engagement. This type of marketing strategy is unique in that it is not typically initiated by the brand itself, but rather through the sharing and promotion of content by…
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Social Media Advertising: A Guide to Effective Campaigns
Social media advertising refers to the practice of promoting products, services, or brands through social media platforms. Advertisers use social media advertising to reach a specific target audience, drive engagement, increase brand awareness, and drive sales. Some popular social media advertising platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest etc. Businesses can use social media advertising…
Niki Martinov 