Tag: SocialResponsibility
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Gen Z and Sustainability: How Young Consumers are Driving Change in the Marketplace
Generation Z’s commitment to sustainability is reshaping industries, with a focus on eco-friendly products and experiences. This socially and environmentally aware generation seeks authenticity and accountability from businesses. To meet their demands, companies must prioritize sustainability, invest in sustainable innovations, form purpose-driven alliances, engage through social media, and foster a sustainable business culture.
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A Guide to Crafting Ads that Don’t Just Sell, but Also Tell a Purposeful Story
Introduction In the fast-paced world of advertising, where firms compete for attention, narrative has emerged as the vital element for making an ad memorable. However, going above the rules, incorporating a purposeful tale into an advertising adds another degree of complexity and relevance to the narrative. When an advertisement offers a narrative that connects with…
Niki Martinov
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Niki Martinov 