Tag: AI answer engines

• The Rise of Generative Engine Optimization (GEO)

  Search behavior is evolving from traditional queries to AI-generated answers, leading to the concept of Generative Engine Optimization (GEO). Brands must focus on being trusted sources cited in AI responses, emphasizing clarity, citability, and corroboration. Success is measured by brand mentions in AI answers, not site visits.

  Niki Martinov

  June 30, 2026

  Uncategorized

  AI answer engines, AI citations, AI Marketing, AI Optimization, AI search, answer engine optimization, brand visibility, Branding, ChatGPT, Content Strategy, digital marketing, entity optimization, Future of SEO, Gemini, generative engine optimization, GEO, Perplexity, search optimization, SEO