Tag: pricing architecture

• The Psychology of Pricing: How Initial Prices Influence Perception

  Pricing cannot be assessed in isolation, as the first price seen by consumers acts as a reference point for evaluating other options. This psychological phenomenon, known as price anchoring, significantly influences perceived affordability, quality, and brand positioning. Therefore, the order of product presentation plays a crucial role in consumer decision-making.

  Niki Martinov

  August 25, 2026

  Uncategorized

  Behavioral Economics, behavioral marketing, Brand, Brand Perception, Brand Positioning, Brand Strategy, Branding, business, consumer behavior, Consumer Psychology, conversion psychology, customer decision making, digital marketing, guide, marketing, Marketing Psychology, marketing strategy, neuromarketing, perceived value, premium branding, price anchoring, pricing architecture, pricing psychology, Pricing Strategy, product strategy, social media, value perception