Tag: touchpoint design

• Sound and Touch: Building Brand Ecosystems Beyond the Visual Screen

  Brands often overlook the impact of sound and touch, focusing primarily on visual identity. Engaging these senses enhances brand distinctiveness and memorability. A well-defined sensory identity encompasses sonic branding and tactile experiences, fostering emotional connections and making brands harder to forget. Prioritizing sensory elements offers competitive advantages in brand recognition.

  Niki Martinov

  July 24, 2026

  Uncategorized

  audio branding, auditory branding, Brand awareness, brand consistency, Brand Differentiation, brand ecosystem, brand engagement, brand experience, Brand Identity, brand loyalty, Brand Perception, Brand Recognition, Brand Storytelling, Brand Strategy, brand touchpoints, Customer experience, Digital Branding, emotional branding, haptic design, multisensory branding, neuromarketing, sensory branding, sensory design, sensory marketing, sonic branding, sound design, tactile branding, touchpoint design, UX Design